Panel Details


Friday 04/21/2017
Osgoode Ballroom East
12:10PM - 1:00PM
(50 minutes)

Panel Discussion

Music in Advertising: A Key Component to a Commercial’s and Band’s Success

Sell the Brand - Sell the Band!!!

Whether a feature film, a hit TV series or a successful advertising campaign, the one underlying factor that is generally common ground is the music needed to enhance the consumers experience.

Music’s importance is increasing as more campaigns become pan-European or global. Commercials have become more visual and great music is something everybody understands.

This panel will give attendees an impact education by high level music directors and supervisors who will give a lightning quick overview of Composition - Licensing - Messaging - Engagement and Campaign Visuals for domestic and world - wide Advertising initiatives.

Sponsored by:
Music Gateway
David Hayman
Music Supervisor
Supergroup Sonic Branding Co.
Toronto, Canada