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Bob Hoffman

Partner,
Type A Group
San Francisco, CA, USA
Bob is the author of four Amazon #1 selling books about advertising. He is also one of the most sought-after international speakers on advertising and marketing.

One of his books, "BadMen: How Advertising Went From A Minor Annoyance To A Major Menace" exposed many of the dangerous data abuse practices that are now making international headlines. It was selected "Best of Marketing 2017" and has been nominated for "Marketing Book of the Year."

He is creator of the popular “The Ad Contrarian” blog, named one of the world's most influential marketing and advertising blogs by Business Insider.

Bob has been the CEO of two independent agencies and the U.S. operation of an international agency. In 2012 he was selected "Ad Person of the Year" by the San Francisco Advertising Club.

Bob's commentary has appeared in the BBC World Service, The Wall Street Journal, MSNBC, The Financial Times, The Australian, New Zealand Public Broadcasting, Fox News, Sky News, Forbes, Canadian Public Broadcasting, and many other news outlets throughout the world.

He has served on the boards of the Advertising and Marketing International Network, the Foundation for Osteoporosis Research and Education, and the PGA Foundation of Northern California. He spent one year as Special Assistant to the Executive Director of the California Academy of Sciences.

Bob has given keynotes at events and conferences in Argentina, Australia, Austria, Belgium, the Czech Republic, France, Germany, Ireland, Lithuania, New Zealand, Norway, Poland, Spain, Switzerland, the UK, and all over the US and Canada.

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