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The Secret Weapon of Global Fan Engagement: Lyric Videos

The Secret Weapon of Global Fan Engagement: Lyric Videos


With the sheer volume of music being produced, artists are looking for ways to stand out among the endless waves of content. The novelty of video-formatted content popularized by YouTube, TikTok and Instagram are table stakes for music artists. And for artists seeking a global fan base, doing lyric videos in various languages can be a strategic addition ahead of a worldwide release rollout or tour. And, new technologies mean they do not have to be cumbersome or expensive to make. Rather than exhausting budgets to overproduce traditional music videos with little to no return on investment, lyric videos are rising in popularity as a quick and affordable alternative for artists looking to build momentum and connect with fans of all ages around the world. Could this be the music industry’s solution to capturing (and keeping) fleeting attention spans?
RBC® is proud to support Canadian talent through our Emerging Artists Project in partnership with Canadian Music Week’s Virtual Voices Series.

Supporting the arts is a long-standing priority of RBC®. We recognize the important role they play in building vibrant communities and strong economies. We also recognize the struggle many artists go through to gain the recognition they need to become successful in their practice. The RBC Emerging Artists Project helps artists bridge the gap from emerging to established, and supports organizations that provide the best opportunities to advance artists’ careers.

The RBC Emerging Artist Project support results-driven programming to help artists bridge the gap from emerging to established, in the early stages of their career, by providing Networking, Training & Exposure to new/diverse audiences.

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