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A Conversation with Cannabis Brand LOOP/POOL, Their Artist Co-Founders & Music Journalist Alan Cross CMW is excited to welcome partners of recently launched cannabis brand LOOP/POOL, who join music journalist Alan Cross for a discussion about the ways in which music, the artist experience and cannabis converge in Canada, the first major country to federally legalize recreational cannabis. We also use this conversation as a chance to hear from the artists themselves about how they are adapting, reacting and rethinking how they build their careers and engage with their fans through these times of uncertainty.

LOOP/POOL is an artist co-owned cannabis brand who’s committed a minimum of 5% of proceeds to give back to and support emerging Canadian artists. The company is co-owned by seven major Canadian artists including; Our Lady Peace, Blue Rodeo, Stars, Felix Cartal, Kiesza, dvsn and Roy Woods. These 7 artists, representing 7 different genres, are united in building LOOP/POOL’s singular mission and message – #SupportCreators.


Moderator – Alan Cross, Broadcaster, Interviewer, Writer & Blogger
Kiesza, Singer-Songwriter, Multi-Instrumentalist & Dancer, Co-Founder of LOOP/POOL
Ian Kwechansky, CEO & Co-Founder of LOOP/POOL
Raine Maida, Lead Singer of Our Lady Peace, Co-Founder & Director of LOOP/POOL, CFO of S!NG


RBC® is proud to support Canadian talent through our Emerging Artists Project in partnership with Canadian Music Week’s Virtual Voices Series.

Supporting the arts is a long-standing priority of RBC®. We recognize the important role they play in building vibrant communities and strong economies. We also recognize the struggle many artists go through to gain the recognition they need to become successful in their practice. The RBC Emerging Artists Project helps artists bridge the gap from emerging to established, and supports organizations that provide the best opportunities to advance artists’ careers.

The RBC Emerging Artist Project support results-driven programming to help artists bridge the gap from emerging to established, in the early stages of their career, by providing Networking, Training & Exposure to new/diverse audiences.

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Virtual Voices

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