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The Evolution of Brand Sponsorships

The Evolution of Brand Sponsorships


A panel discussion around how the landscape of commercial brands sponsoring artists, venues and concerts has changed dramatically over the last 3 years, and what we can expect for the next 3+ years. Panelists include a major brand, major venue and surprise artist guest, moderated by Phil Bouffard, Managing Director of the Strategic Partnerships Division for Paquin Entertainment Group and The Loft Entertainment.

RBC® is proud to support Canadian talent through our Emerging Artists Project in partnership with Canadian Music Week’s Virtual Voices Series.

Supporting the arts is a long-standing priority of RBC®. We recognize the important role they play in building vibrant communities and strong economies. We also recognize the struggle many artists go through to gain the recognition they need to become successful in their practice. The RBC Emerging Artists Project helps artists bridge the gap from emerging to established, and supports organizations that provide the best opportunities to advance artists’ careers.

The RBC Emerging Artist Project support results-driven programming to help artists bridge the gap from emerging to established, in the early stages of their career, by providing Networking, Training & Exposure to new/diverse audiences.

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Virtual Voices

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