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Streaming Manipulation 101

Streaming Manipulation 101


While fraud is a major issue facing the music industry, stream manipulation – its definition, causes and consequences – is not yet widely-understood. This panel will dig into the issue, explaining what it is, how we got here, common misconceptions about streaming fraud, impacts on the industry, and what can be done in the face of this challenge



About Moderator:

Annesta Duodu, Associate Counsel, Music Canada

Annesta Duodu is a lawyer whose work focuses on music licensing opportunities and policy research and development for the recorded music sector. She is Associate Counsel to Music Canada, whose major label members are engaged in all aspects of the recording industry and actively develop and nurture Canadian talent throughout the world. She is also Associate Counsel to CONNECT Music Licensing (CONNECT), which represents artist entrepreneurs and record companies of all sizes who own or control the copyright in the majority of sound recordings and music videos produced and distributed in Canada.

Annesta obtained her law degree from Osgoode Hall Law School and received her Honours Bachelor of Arts from the University of Toronto with a double major in English and Music and a minor in Political Science.

About Speakers:

Morgan Hayduk, Co-CEO and Co-Founder, Beatdapp

Morgan Hayduk is the Co-CEO and Co-Founder of Beatdapp, an entertainment technology company. Ranked #2 startup in Canada and Top 20 Music Companies globally by TechCrunch, Beatdapp is building digital supply chain infrastructure for the streaming economy. Prior to founding Beatdapp, Hayduk led enterprise growth and partnerships for ZipRecruiter (NYSE:ZIP), was the Director of Federal Government Relations for TELUS Communications, and served as a consultant for Canada’s leading boutique government relations firm, Crestview Strategy. As a consultant, Hayduk specialized in entertainment & technology, representing Music Canada (the domestic trade association for Universal Music Group, Warner Music Group, and Sony Music) and Hasbro’s entertainment studio eOne, along with Facebook, Uber and TELUS. Hayduk was part of the team that led to the passage of Canada’s signature music copyright protection legislation, which extended copyright from 50 to 70 years. Hayduk earned his MBA and B.A. from Trinity Western University in Vancouver, British Columbia and resides in Toronto, Ontario with his wife and two children.

Will Page, Author, Visiting Fellow, London School of Economics and Edinburgh University

Will Page is the author of the critically acclaimed book Tarzan Economics, which has been translated into five languages and is now published in paperback with its new title Pivot. As the former Chief Economist of Spotify and PRS for Music he pioneered Rockonomics. At PRS he published work on Radiohead’s ‘In Rainbows’ and saved BBC 6Music. At Spotify he uncovered the anatomy of a hit and articulated the global value of music copyright. A passionate communicator, Will’s is a regular contributor to the Financial TimesBillboard and The Economist. Will’s first break into music was penning articles for Straight no Chaser magazine, and his DJ sets continue to top the global charts on MixCloud. He co-presents the Bubble Trouble podcast and is a fellow at the London School of EconomicsEdinburgh Futures Institute and the Royal Society of the Arts.


RBC® is proud to support Canadian talent through our Emerging Artists Project in partnership with Canadian Music Week’s Virtual Voices Series.

Supporting the arts is a long-standing priority of RBC®. We recognize the important role they play in building vibrant communities and strong economies. We also recognize the struggle many artists go through to gain the recognition they need to become successful in their practice. The RBC Emerging Artists Project helps artists bridge the gap from emerging to established, and supports organizations that provide the best opportunities to advance artists’ careers.

The RBC Emerging Artist Project support results-driven programming to help artists bridge the gap from emerging to established, in the early stages of their career, by providing Networking, Training & Exposure to new/diverse audiences.

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