Sarah Jane Nicholson, a prominent figure in the music industry, has a decade of experience managing influential South African artists such as Moonchild Sanelly, Mi Casa, Zakes Bantwini, Locnville, and GoodLuck. Her drive to connect African music with the global market has led her to negotiate licenses with major record labels and secure live performances at various international music festivals. Nicholson now serves as the Managing Director of Paradise Africa Distribution, where she aims to develop African music on a worldwide scale, breaking down traditional management models. Additionally, she is working on the Africa Rising Music Conference (ARMC) to bring together top African music executives and the worldwide market. Nicholson is also a respected speaker, sharing her industry insights at events worldwide and heading up the South African division of Women in Music.