Samantha has been working in the music industry throughout North America and the UK for almost two decades. Her career focused primarily on live music, working for promoters/festivals including Coachella, Virgin Festival, Reading / Leeds Music Festivals, All Points West, and Mumford & Sons Gentlemen of the Road Tour. In addition, Sam spent several years as a manager at Nettwerk Managementā€™s UK office, working with major-label multi-platinum artists.
Currently, Sam is the Founder and Chair Emeritus of Women in Music Canada, one of the largest non-profits associations in the Canadian music industry as well as continuing her consulting role at the Canadian Academy of Recording Arts & Science (CARAS) and the JUNO Awards.
Sam holds numerous post-secondary qualifications, including a UK Graduate Diploma in Law, a Hon BA in Political Science from York University, as well as graduating from UCLAā€™s Music Business program, and most recently completing the Greener Festival Assessor Training from Falmouth University in the UK.
In addition, she regularly guest lectures at colleges and universities, serves on several boards, committees, and adjudication groups, and is a regular speaker at industry events including SXSW and Liverpool Sound City. Sheā€™s received multiple nominations for RBC Woman of Influence award as well as being among a handful of music entrepreneurs selected to participate in the Canadian-Europe music industry gender initiative Keychange.