A musician and performer since the age of 12, Mark Russell has transformed his passion for music into a dream career in the music industry as a Promoter at Live Nation and has amassed more than 20 years of experience in the Entertainment industry. Currently, Mark is the programming director at one of North America’s premier venues; HISTORY, which opened in Nov 2021 and was developed in partnership with Drake. Mark books talent and promotes concerts across Canada, in venues ranging in size from the Drake Underground to the Budweiser Stage and Scotiabank Arena. While at Live Nation Mark has also produced some of Canada’s largest electronic music festival brands including Digital Dreams, VELD and IleSoniq. Before joining Live Nation, Mark created and developed Premier Life, a club promotions team and transformed it into the largest lifestyle hub, club promotion and student communications agency in London, Ontario. Mark holds an Honours B.A. from the University of Western Ontario and a diploma in Urban Planning from Fanshawe College.