Veteran executive of the Brazilian music industry and the global music marketplace frequently sought after globally as an advisor, consultant and speaker. She has served for 8 years on the Board of Merlin, the global digital rights agency representing over 20k indie record labels in 62 countries. Luciana is shareholder and Chief Partnerships Officer of the startup company YFM (https://yfm.world/). Luciana is a jury member of the Independent Music Awards, she is also a consultant for LyricFind and Warner Classics in Brazil. Luciana organizes and curates the influential international conference “Trends Brasil Conference” held annually in Rio (www.trendsbrasilconference.com.br/home-en).