After graduating in Finance & Investment Banking, Kiki started in the music industry as an intern in the Universal Music UK commercial team, before moving in-house to Island Records. In 2016, Kiki moved to Canada working for Nettwerk Music Group before returning back to Universal Music, as a Streaming Marketing Manager, based in Toronto. Leading campaigns featuring NBA Champion Serge Ibaka and 2 x IndyCar champion driver Josef Newgarden. In 2020 Kiki became the Chief Revenue Officer of Vancouver-based music fan engagement startup, Renaissance, in addition to founding Daydream Records, which is distributed by Universal Music.
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