Jona Higa is the COO of SURF Music, a B2B digital ecosystem and marketplace for creators to sell their exclusive original music for opportunities across the global media and entertainment industry. As a Tokyo native he has been on a mission to connect the East to the West.In the past he has worked at a Sony Music JV, Astronauts Wanted with Judy McGrath (Former Chairperson at MTV Networks), and Spotify. He also launched an event series, COLLISION, introducing Japanese electronic music in the US.
