Joel T. Jordan is the Founder and President of Synchtank, a cloud-based software as a service (SaaS) platform that broadcast, film, music, and TV companies use to manage their compliance, licensing, metadata, rights, registrations, and royalties, maximize revenue, and efficiently organize licensing, sales and marketing processes.
Synchtank supports some of the best-known catalogs and largest music and media operations in the world including Disney, peermusic, CD Baby, Sony Pictures, NFL, ESPN, Warner Media, Downtown, WMG, Farolatino, Naxos, Warner Chappell Production Music, Position Music, VICE, BT Sport and many more.
Over 30 years ago, Joel started the well-known highly-collectible punk and hardcore label, Watermark, with his identical twin brother, Jason Jordan (Hollywood/Imagem/Republic), releasing vinyl records out of his parents’ South Jersey basement. This later developed into a diversified master catalog and a prolific joint venture publishing company with Rykomusic. Today Joel continues to enthusiastically sign artists to his publishing company and runs his collectible digital and vinyl-only indie labels and consults to labels, artists and copyright owners.
Joel still firmly sticks to the DIY ethos of his early years by enabling content rights owners to be entirely self-reliant in the
management, marketing, licensing, and maximizing of their catalogs under their own unique brands.