Since joining The Feldman Agency in 2011, Joel Baskin has developed a diverse, wide-ranging roster of artists. Throughout that time Baskin constantly adapted his services to meet their ongoing needs, an approach predicated by his desire to create custom built solutions for his artists and one Baskin has applied consistently over his thirteen plus years in the industry; first as founder and president of The Pilot Agency, and now as Vice President at The Feldman Agency.
Founded in Ottawa in 2006, TPA swiftly became one of Canada’s fastest-growing boutique talent and event design agencies, offering services including booking, publicity, tour/business management and event design. After relocating to Toronto in 2009, Baskin continued to take on new projects with TPAbefore selling the company to The Feldman Agency in 2011.
With Feldman, Baskin works with a diverse group of emerging and established artists. Among them; Avril Lavigne, The Beaches, Three Days Grace, Tim Hicks, USS, John Fogerty, Jeremy Hotz, Robyn Ottolini, Lindsay Ell and Letterkenny Live!
A key driver in Baskin’s success is the emphasis he places on treating every challenge presented by the changing climate of the music industry as an untapped resource for fresh growth, and actively searching out opportunities for his artists, or in their absence, creating those opportunities himself along with his team.
“The philosophy I have with my artists is to get them to the point where they’ve built their own hard-ticket value, and I maintain a small roster so I can take the time to find tailored solutions for them.”
Baskin recently obtained a Digital Marketing Management Certificate from the University of Toronto and is currently obtaining his Certificate of Business Management from Ryerson University. “We often talk about the impact of social media and digital marketing, but I wanted to study that impact more closely, to better use those tools for our roster. The knowledge I’ve gained has allowed me the opportunity to adopt more current, cutting edge online strategies for artists.”