Since joining The Feldman Agency in 2011, Joel Baskin has developed a diverse, wide-ranging roster of artists. Baskin has constantly adapted his services to meet his clients ongoing needs, an approach predicated by his desire to create custom built solutions for his artists. This approach has been applied consistently over his eighteen plus years in the industry; first as founder and president of The Pilot Agency, and now serving as a Senior Booking Agent and Vice President at The Feldman Agency.
Founded in Ottawa in 2006, The Pilot Agency swiftly became one of Canadaā€™s fastest-growing boutique talent and event design agencies, offering services including booking, publicity, tour/business management and event design. After relocating to Toronto in 2009, Baskin continued to take on new projects with TPA before selling the company to The Feldman Agency in 2011. In 2019, Joel joined the management team at The Feldman Agency as Vice-President.
With Feldman, Baskin works with a diverse group of emerging and established artists. Among them; Shania Twain, Avril Lavigne, The Beaches, Three Days Grace, Josh Ross, Tim Hicks, Robyn Ottolini, Lindsay Ell, Darcy & Jer and Letterkenny.
A key driver in Baskinā€™s success is the emphasis he places on treating every challenge presented by the changing climate of the music industry as an untapped resource for fresh growth, and actively searching out opportunities for his artists, or in their absence, creating those opportunities himself along with his team.
In 2016, Baskin obtained a Digital Marketing Management Certificate from the University of Toronto and in 2021 obtained a Certificate of Business Management from Ryerson University. Joel is currently enrolled at the Ted Rodgers School of Management and is obtaining his Bachelor of Commerce degree on a part-time basis.