In Gabi Henriques’ 12+ years of experience in creative sync, she has worked in various aspects of the industry from the sides of major and independent publishers and labels. She began her career in licensing administration, clearance, and creative at Warner/Chappell Music. In 2017 she was hired by Capitol Music Group and spearheaded sports marketing initiatives including first of their kind campaigns for artists like Katy Perry, Alesso, Migos, and Lil Baby across ESPN, NFL, MLB and more.
Gabi is now the Head of the Global Creative Sync team at Ultra Publishing/Helix Records where she and her team have secured placements with clients such as Electronic Arts, Paramount Pictures, Netflix, Hulu, Apple, Walmart, JD Sports and many more. In 2022, she was recognized as a HITS Daily Double Noisemaker for her successful artist tie-ins with ESPN, Netflix, and HBO productions.