Brooke Dunford

Booking & Brand Strategy,
Boots and Hearts

A fan-first, Brooke’s introduction to the music industry came as a festivalgoer starting at Boots and Hearts 2012. She quickly fell in love with discovering new artists, the heart-warming emotions that come from a community of fans, and the lifestyle cultivated by a five-day camping event. Brooke officially joined the Republic Live team in 2016 after leaving the PR & Events team at Hudson’s Bay to follow her passion for country music and bring her five-year BootsLife experience to the festival.

In 2018, she moved on to developing new brands for the company, including the Big Sky Festival. Brooke also acted as marketing lead for the company’s largest event to date, Canada Rocks with The Rolling Stones. Since 2020, Brooke has expanded her role at Republic Live into talent buying, booking the most prominent names in country music, plus Canada’s rising stars and global superstars like Shania Twain and Nickelback at Boots and Hearts Music Festival.