Bob Chiappardi is the founder and CEO of Concrete Marketing , a premiere independent lifestyle marketing company in the music industry.
Using innovative programs that have revolutionized music marketing, Bob and Concrete became the center of the hard music community assisting in the promotional needs of rock giants, such as Metallica, Ozzy Osbourne, and Guns N Roses, as well as many unsigned bands that are just getting off the ground. Concrete has helped break bands such as Linkin Park, Godsmack and Avenged Sevenfold.
Historically, Concrete has and can move well beyond the traditional capabilities of a marketing firm. More than anyone else in the business, Concrete has managed to tap into the male skewed 18-55 demo via several promotional vehicles, some proprietary and others not, by impacting retail awareness, media advertising, touring and lifestyle marketing campaigns. These unique capabilities are why the company has been sought out by non-music related entities, such as Fox/FX, HBO, Mattel, Lionsgate Films, Warner Bros Pictures, Mountain Dew, Hot Topic, Showtime, Rolling Rock and Microsoft.
Presently, Concrete’s media interests and strategic partnerships include Concrete Entertainment (music publishing, production and artist development), StripJoints Music (monthly servicing to 600+ adult nightclub DJs and Concrete/TEC-Direct (media planning) who have launched TV, print and/or online campaigns for acts like Adele, Michael Buble, Jimmy Buffett, and Eminem, and Concrete Marketing Services (radio promotion, publicity, licensing, social media, creative services, project management)
Current consulting clients include, Cloud9 (a new sensory enhancing soft drink), Fanaply (a cutting edge NFT company), Revolver Magazine (the leading hard rock lifestyle magazine and their 7 sister branded magazines) and he is Co-Executive Producer, as well as Executive Music Producer for BANDED:The Musician Competition (a music reality TV show airing in 2023 that promotes young talent).
He has executive produced: Nativity In Black: A Tribute to Black Sabbath and ECW: Extreme Music Vol. 1, which both garnered Grammy-nominated songs, as well music supervised a host of soundtracks including WWF: Forcible Entry, three Mattel Hot Wheels animated movies, and the Saw (1-3) horror film series. He has consulted for TV shows like the FX TV series Sex&Drugs&Rock&Roll starring Denis Leary and (Love Monkey/CBS-TV), as well as Movies like (Rock Star/WB Pictures) starring Jennifer Aniston and Mark Wahlberg.