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Aseel El-Baba

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Aseel spent a decade working in the Canadian Banks. She grew her career in Financial Planning managing a portfolio of $100M on Bay Street. While she enjoyed helping clients with crucial financial decisions and strategies, she realized that the conversation was missing major elements. She went back to school to become a Psychotherapist, pivoting into the world of Financial Therapy in March 2020 to not only thoughtfully address her client’s financial challenges, but also attends to the emotional, psychological, behavioral, and relational hurdles that are intertwined. Aseel is the CEO of Holistic Optimal Wealth, a practice on a mission to explore and heal people’s relationship with money. She is a member of the Financial Therapy Association and the Canadian Association Of Psychodynamic Therapy. She is a thought leader, public speaker and advocate for holistic wealth.


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