Alex Simpson is a festival manager for Live Nation currently based out of Toronto, Canada. Her role involves designing immersive fan experiences reminiscent of those that inspired her to join the music industry. She’s versatile and multi-talented, with expertise in socials, marketing, branding, ticketing, production, and lineup curation. Alex’s love for festivals started in 2012, and she soon joined Live Nation as an intern in 2014, quickly rising to a full-time role on the same team in six months. Since then, she’s forged her own path at Live Nation, an eight-year career that has all led to her current role where she oversees multiple national festival properties. Through her journey at Live Nation, she also worked in the booking department, coordinating over 100+ shows a year at various venues across Ontario.
Her portfolio includes Rolling Loud Toronto, Badlands Music Festival, Chasing Summer, Contact, Get Together, and formerly FVDED In The Park, Dreams Music Festival, VELD, and Rockin River. She is the founder of a new queer music festival called lavender wild that aims to uplift voices within her community and features a 100% 2SLGBTQ+ lineup. In her climb to the top, Alex attributes her success to staying authentic and grounded in her ultimate goal of creating memories that last a lifetime.