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Alex Heiche

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Upon recognizing the sizable need for funding options that cater to music professionals and allow creatives to retain their copyrights, Alex Heiche founded Sound Royalties in 2014 and serves as the company’s Chief Executive Officer. His innate passion for music and strong roots in the music industry have greatly contributed to the firm’s success.

Alex is a strong and outspoken music advocate, supporting the growth of songwriters, producers and artists, as well as highlighting the importance of musicians being compensated for their work while retaining their music rights and royalties. Alex possesses decades of experience in providing funds and finance raising strategies to music creatives, large annuity recipients, and professional athletes. He has worked with leading music industry professionals, including GRAMMY-Award winners, platinum recording artists and notable music industry executives in every genre, always with the utmost discretion and privacy.

A respected thought leader in the music business, Alex has shared his knowledge and insights at many industry events with organizations including the Recording Academy, SXSW, BESLA, the American Bar Association, the North American Law Summit, the Music Managers Forum, AIMP, Cutting Edge Law Conference, NYC3, Sync Summit, and others. As an advocate for the next generation of music industry leaders, Alex volunteers his time as a guest educator at schools like Vanderbilt University and Belmont University.  Additionally, Alex’s expert opinions have been featured in top publications such as The Wall Street Journal, Billboard, Rolling Stone, Music Business Worldwide, The Tennessean, Music Connection, Digital Music News, and more. He is also a contributor for the Rolling Stone Culture Council.

Prior to founding Sound Royalties, Alex held executive roles in specialty finance firms and high-tech software companies. Alex graduated with a Bachelor of Science from the University of Maryland, College Park. He currently sits on the Advisory Board of the Music Biz Association, and is a member of the Recording Academy, Songwriters of North America, the Gospel Music Association, the Country Music Association, the Americana Music Association, A2IM, the Rock & Roll Hall of Fame, the Nashville Songwriters Association International, and is a lifetime member of BESLA and the Songwriters Hall of Fame.


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