Music & Radio: Where Do We Go From Here?
SPECIAL ADDED KEYNOTE SESSION FOR CMW DELEGATES!
All CMW delegates will be entitled to attend the Radiodays North America opening keynote session featuring Lorna Clarke, the Director of Music at the BBC. Lorna, one of the UK’s most senior music and media executives, is responsible for BBC Radio’s music strategy, whilst overseeing the portfolio of five national popular music networks, as well as Live Events, all music television commissioning, and the Visualization team.
In this keynote session, Lorna will set out the BBC’s approach to the changing nature of audio consumption, and the role linear music radio may play in the future. How has the radio adapted to the popularity of streaming music services? What music do audiences want on both radio & television, and how do broadcasters like the BBC continue to work closely with the music industry to create impactful moments?
