Panel Details

Wednesday 05/09/2018
Osgoode Ballroom East
9:30AM - 10:05AM
(35 minutes)

Opening Keynote

OPENING KEYNOTE: Stop Telling Your Story - Become Part of Theirs

Attention is the oxygen of almost all human endeavour. Attention breathes opportunity to inspire, excite, and motivate your audience. The challenge is that in this ‘Age of Noise’, many brands and many people are starving for attention. There is too much and too many chasing a finite amount of time and money.

Tony Chapman shares his thoughts on how to engage, persuade and monetise the people who matter most to you and your success. Tony will use market tested examples to illustrate why you first must understand your audiences head, heart and hands, how they think, feel and behave. Then you must earn relevance by delivering ‘More and Less’. More of what matters to them and with less effort and friction.

The key is to stop selling your story and become part of theirs.
Featured Speaker
Tony Chapman
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