The Urgency of Branding – Coleman Insights

(Host: Warren Kurtzman) In this session, learn why brand building is more urgent than ever for your show, station, or podcast to be noticed by today’s distracted consumer. Today we have access to a wealth of statistics about the audience’s behavior, but focusing too...

Programming Strategies for Audio Branding

(Presenter: Thomas Giger) A sonic identity that fits your format is just the foundation of audio branding. Strategically scheduling and effectively using your jingle package and other elements is where the rubber meets the road. PURE Jingles presents the best...

How to Make Money in Podcasting in 2023

(Moderator: Kristin Wozniak) The headlines for podcasting in 2023 have not had the unbridled optimism of years past. This year’s podcasting news has focused on recession worries, softening advertising, over investment in hit shows, and significant layoffs everywhere...