Programming Strategies for Audio Branding

1:00 PM - 1:45 PM, Harbour Ballroom A

(Presenter: Thomas Giger) A sonic identity that fits your format is just the foundation of audio branding. Strategically scheduling and effectively using your jingle package and other elements is where the rubber meets the road. PURE Jingles presents the best practices of applying radio imaging & branding. From format clocks for imaging rotations to smooth transitions for maximum flow, this session covers many tools for brand awareness and audience increase. Relevant for both recall-based and electronically-measured rating markets. If you have any questions on how to get more out of your station imaging, you may be able to get it answered during this interactive session. And you’ll leave with practical ideas to implement as well as a free resource.