The Urgency of Branding – Coleman Insights

3:45 PM - 4:30 PM, Harbour Ballroom A

(Host: Warren Kurtzman) In this session, learn why brand building is more urgent than ever for your show, station, or podcast to be noticed by today’s distracted consumer. Today we have access to a wealth of statistics about the audience’s behavior, but focusing too much on ratings, downloads, etc. can lead to a short-term thinking trap. Hear specific examples of brand-building tactics that will reward you with long-term success.