Talent Mirroring Culture – 2 Case Studies (Canada (French)/Miami)

3:00 PM - 3:45 PM, Harbour Ballroom A

(Moderator: Geneviève Levasseur) Learn how these broadcasters have embraced the importance for media to be rooted in the local culture in terms of representativeness and relevance. They have captured and incorporated the culture of their city/region into their daily programming and made it a successful business strategy.