Geneviève Levasseur

Senior Director, ICI Musique,

Geneviève Levasseur is Senior Director of Radio-Canada’s music radio network. A lifelong music lover and seasoned media transformation leader, Geneviève made her mark in the digital space by launching the groundbreaking music radio streaming service in the early 2000s. She later went on to oversee Canada’s largest French-language news site,, and founded her own creative studio, Ingrid Ingrid, whose interactive experiences have toured across Canada and the U.S. She is currently dedicated to showcasing Canadian musical talent through ICI MUSIQUE.