Music & Radio: Where Do We Go From Here?
(Featured Keynote) Lorna Clarke is Director of Music at the BBC and is responsible for BBC Radio’s music strategy, whilst overseeing the portfolio of five national popular music networks, as well as Live Events, all music television commissioning, and the Visualisation team.
In this keynote session, Lorna will set out the BBC’s approach to the changing nature of audio consumption, and the role linear music radio may play in the future.
How has the radio adapted to the popularity of streaming music services? What music do audiences want on both radio & television, and how do broadcasters like the BBC continue to work closely with the music industry to create impactful moments?
These, and many more topics besides, will be discussed in this rare opportunity to hear directly from one of the UK’s most senior music and media executives at Radiodays North America.
