Julie Adam

Executive Vice President & General Manager,
Universal Music Canada

In April 2023, award -winning music and media executive Julie Adam joined Universal Music Canada as Executive Vice President & General Manager where she leads the company’s front line operations, overseeing the marketing, digital strategy, commerce and brand partnership portfolios.

Prior to joining UMC, Adam spent over two decades working for Rogers Sports & Media, most recently as the President of News & Entertainment overseeing Rogers’ non-sports television, podcasting, and radio business, and the Executive Sponsor of the ALL IN inclusion and diversity program. Adam has been recognized as Canada’s first female Vice President of Radio Programming and is a past recipient of the Rosalie Award from Radio Trailblazers and the Diversity Champion Award from Women in Communications and Technology.

Adam is the current Chair of CARAS (The Canadian Academy of Recording Arts and Sciences, which includes The JUNO Awards, MusiCounts and the Canadian Music Hall of Fame), a member of the Board of Directors for Big Brothers, Big Sisters of Toronto, and author of the leadership book Imperfectly Kind: Why Kindness is the Must-Have Superpower You Need To Lead.