Building Media Brands For Youth Audiences in Australia
(Track 1) Presentation and Q&A
Having successfully worked with multiple youth media brands in Australia, Emily will reflect on the challenges and opportunities that come with catering to an audience which feels overlooked by traditional media. She will also discuss the insights which led to the creation of CADA in 2022, a multi-platform audio offering with a diverse line up of talent who are shaping music culture, rather than traditional radio broadcasters.
Moderated By: Ronnie Stanton (Chief Content Officer, Virgin Radio International)
