Rhapsody on Monday expanded its subscription music service to 14 additional European countries in a bid to accrue scale and more effectively compete with Spotify, Deezer and others in the burgeoning on-demand music market.

The expansion brings the total number of countries Rhapsody offers its service to 17. The company established a beachhead in Europe 14 months ago when it launched its service in Germany and the U.K. under the Napster brand. On Monday, Rhapsody will begin selling its service in Austria, Belgium, Denmark, Finland, France, Ireland, Italy, Luxembourg, Norway, Portugal, Spain, Sweden, Switzerland and the Netherlands.

Rhapsody rivals Spotify and Deezer have also been aggressively expanding their international presence in recent months. Spotify, based in Sweden, added eight new countries in April, bringing up its total markets to 28. Deezer, based in Paris, has rapidly expanded to 217 countries — but not to the U.S., the world’s largest music market. All three are aiming to grow their subscriber base in order to be able to reap the rewards of a business model that requires tens of millions of paying customers in order to succeed. Spotify reports six million paying subscribers, while Deezer has four million. Rhapsody has more than 1 million.

Read the full story: Billboard