Things could be about to get interesting in the music festival market here in Australia next year, as another big player has set its sights on the lucrative local market.

Following in the footsteps of C3 Presents, promoters behind Lollapalooza and Austin City Limits who bought into Big Day Out in 2012, one of the world’s most famous electronic music festivals, Ultra, have announced their intentions to expand down under.

Probably the world’s most famous outdoor electronic music festival, ULTRA has won “Best Music Event” by the International Dance Music Awards (IDMA) six consecutive years, from 2005 to 2011, “Best International Dance Music Festival” by the Ibiza DJ Awards in 2008 and “Best Festival” by the Village Voice Media New Times consecutively five years running from 2005 through 2009.

A global brand, ULTRA takes place in Miami, Brazil, Argentina, Chile, Ibiza and Korea, expanding into Europe with ULTRA EUROPE July 2013 in Croatia.

Read the full story: ToneDeaf