It’s no wonder that Jay-Z signed a partnership deal with the electronics giant Samsung that’s rumored to be worth $20 million. The Korean company spends an incredible amount on advertising every year.

Samsung Electronics’ advertising spending in 2012 was $4.6 billion, an amount higher than that of Pepsi ($3.7 billion), Coca-Cola ($3.3 billion) and Apple ($1 billion). How big is that $4.6 billion figure? It isn’t far off Universal Music Group’s 2012 revenue ($6 billion) and dwarfs the annual A&R spending of record labels globally ($2.7 billion). In other words, no music company has the resources to do what Samsung can do.

Jay-Z and Samsung created an album release plan that leverages the size and scope of the company. His “Magna Carta Holy Grail” album will be available for free download on July 4 to the first 1 million Samsung Galaxy S III, Galaxy S 4 and Galaxy Note II users. With about 70 million smartphones in the global market in the fourth quarter of last year, and with a massive advertising presence to create awareness, Samsung is a large and effective distribution network for the artists it partners with.

Read the full story: Billboard