Sarah Cummings

Director of Radio Content,
iHeartRadio & Orbyt Media

Sarah has been in radio most of her life. She started in her hometown of Chatham and for the past 25 years has worked throughout Ontario with stops in Niagara, Ottawa, Kitchener, London, Hamilton & Toronto. Sarah started in Promotions and then spent 15 years as Program Director, Format Captain & Regional Director. In 2017 Sarah became the first female Program Director for Toronto’s #1 Radio Station CHUM 104.5. Last year Sarah was appointed Director of Radio Content, iHeartRadio & Orbyt for Bell Media with a focus on audio strategy, national brands and talent development. Sarah is on the board of Directors for FACTOR, is co-chair of the Program Advisory Committee for the Radio, TV & Film program at Niagara College, she is an avid mentor and past winner of CMW Program Director of the Year awards.