Sarah Christie

National Music Manager,
Virgin Radio

Sarah Christie is the National Music Manager for Virgin Radio, with over a decade of experience in the radio broadcast industry. In 2018, while working at 105.3 Virgin Radio in Kitchener-Waterloo, Sarah was recognized with Music Director of the Year in a medium market at Canadian Music Week. Her passion for broadcast and the environment led her to create and host Earth Care, a climate-conscious podcast that debuted in 2021. Earth Care is a short-form interview series where Sarah engages with experts to explore actionable steps for saving the planet, making climate action accessible to all.

Sarah’s dedication to environmental advocacy and love for live music joined together with the 2023 launch of the #FansChooseToReuse pledge. This initiative encourages concert attendees and music enthusiasts to play their part in reducing plastic pollution by bringing reusable water bottles to live music events. Through Earth Care and the #FansChooseToReuse campaign, Sarah Christie is on a mission to empower individuals with practical and inclusive climate solutions, striving to make a tangible difference in protecting our planet.