Radio’s Future Depends On This – Brand & Performance Marketing Combined
(Track 1)
How to get from survive to thrive? As advertisers increasingly shift to digital platforms, radio brands have the opportunity to merge brand marketing with performance marketing for long-term sustainability.
Imagine if radio not only monetised audio ads and branded content but also utilised data through smart activation and building a digital ecosystem. This not only yields audience insights but also enhances your appeal to sponsors.
Audio stands as a powerful tool for brand marketing and a robust asset for performance marketing. Join our session to delve into the strategy, creation, and activation of audio branding assets. Discover how to effectively reach, engage, and convert your audience on every touchpoint.
BROUGHT TO YOU BY: PURE JINGLES
