Where is Local Radio Going – The Path Forward
(Moderator: Fred Jacobs) Since those early days of AM radio a century ago, one of radio’s constants was its local news coverage. If you wanted to know what was going on in your city or region, you turned on the radio. But today, the hometown news mantle is being pursued by outside players, anxious to wrest away one of broadcast radio’s original “steel swords.” Who’s out there and what does the local news environment look like for 2023/24? This panel, representing three diverse areas of local content creation, will give their reasons why local radio is vital and provide you with a roadmap for making it work in your market.
