The Inside Story on the #1 Viral Radio Moment of 2023
(Track 1) Special Talent Presentation
In 2023 Fletch, Vaughan and Hayley from NZME in New Zealand were responsible for the biggest viral moment on radio – “Girl Maths”.
What started as a fun morning show stunt turned into a world-wide phenomenon thanks to social media and Tik Tok. This is more than just a session on a successful morning show feature. Craig Bruce will tell the story of how it started on the air, how it was seeded online, how it was picked up and blown by the Tik Tok algorithms. You’ll get a 360-degree view of Girl Math, from inside the show, the radio station and the algorithms that powered it. The Girl Math equation is simple – you do not need a million followers to catch fire on social media, you just need the right idea.
In a world where our marketing resources and promotional support is decreasing by the minute, there are still opportunities for brands and shows to break through and get talked about. The key to this story is that virality is free.
