What you Should be Telling Everyone About Radio

(Track 1)

Join this session to hear what the latest research says about radio’s strengths. Edison Research’s Senior Director of Research Gabriel Soto and Signal Hill Insights’ Senior Research Director Matt Hird will address how radio can promote digital as part of the strategy (not the enemy), how the in-car environment remains ideal for reaching listeners, how Gen Z is using radio, and what listeners say radio does better than other types of audio.

3:00 PM - 3:45 PM
Monday, June 3, 2024