How Improved Addressability Can Supercharge Your Programmatic Monetization Strategy

(Track 2)

The competition in the digital audio space continues to rise, making it critical to evaluate the strategies and tools helping you achieve your goals, among them being reaching a bigger audience. When it comes to reaching more listeners, the technology has improved tenfold and programmatic advertising has been a key influence. To improve targeting,TritonDigital joined forces with ID5 to provide access to audio listener profiles with rich audience data without compromising privacy and data protection. In turn, addressability will improve and therein lies the opportunity. ARN, for example, was able to convert 60% of their un-addressable audience to addressable, greatly benefiting their advertisers and trading partners. The audio industry is approaching its next phase of growth, and higher addressability is key to unlocking better monetization.


2:00 PM - 2:45 PM
Monday, June 3, 2024