The Importance of Representation in Content: How Diversity Helps Building Audience and Connecting with a Large Public

(Track 2)

As the population in North America becomes more diverse, organizations must attract new audiences. Knowing the population is more diverse than what we can hear in our program, How can we produce content that better represents the concerns and realities of people from diverse backgrounds? Is it only through the hiring of headliners, or should more targeted initiatives be considered? And how to support employees from diverse backgrounds? In some cases, there are so few representatives of diversity that they feel a huge weight on their shoulders.In this session, the exchanges are frank and unfiltered and the objective is to find sincere avenues that work to increase the voices of diversity on the air. We want to hear concrete examples where diversity is integrated and not just on the surface.

Moderated By: Philippe FehmiuHost at ICI Musique

4:00 PM - 4:45 PM
Monday, June 3, 2024