Building a Benchmark
(Track 1) Interactive Discussion
Benchmarks, or regular features, form the backbone of many successful shows, providing consistency and quality entertainment every single day. Some benchmarks even become the main reason listeners tune into a show! So how do you build a great benchmark? What are the key ingredients that you should use, and how do you develop ideas that will become real appointments to listen over time?
Our team of experts will ‘lift the lid’ on how benchmarks really work, deconstructing some of the most popular ones around, and give you a toolkit to develop your own fresh concepts. Expect lots of ideas and plenty of examples of the best benchmarks on radio right now!
Moderated By: Nik Goodman (Director, Bounce)
