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  • Canadian Live Music Association & Canadian Music Week

    2024 Live Music Industry Awards

    Tuesday, June 4, 2024
    Awards Show. 5:00PM -7:00PM
    Frontenac Ballroom (across from Westin Harbour Castle Hotel)

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    OPENING KEYNOTE Stop Telling Your Story – Become Part of Theirs

     
    OPENING KEYNOTE
    Stop Telling Your Story – Become Part of Theirs
     
    Attention is the oxygen of almost all human endeavour. Attention breathes opportunity to inspire, excite, and motivate your audience. The challenge is that in this ‘Age of Noise’, many brands and many people are starving for attention. There is too much and too many chasing a finite amount of time and money.

    Tony Chapman shares his thoughts on how to engage, persuade and monetise the people who matter most to you and your success. Tony will use market tested examples to illustrate why you first must understand your audiences head, heart and hands, how they think, feel and behave. Then you must earn relevance by delivering ‘More and Less’. More of what matters to them and with less effort and friction. 

    The key is to stop selling your story and become part of theirs.

     
    Featured Speaker 
    Tony Chapman
    Tony Chapman Reactions
     
     
     
     
    DATE: Wednesday May 9th
    TIME: 9:30AM – 10:05AM
    LOCATION: Osgoode Ballroom East, Sheraton Centre Hotel
    TRACK: 4-DAY MUSIC SUMMIT/TECH INNOVATION SUMMIT
    4-DAY MUSIC SUMMIT & TECH INNOVATION PASSES
    AVAILABLE HERE
     
     
    ABOUT TONY CHAPMAN
    Tony Chapman is one of the youngest individuals to be inducted into the Marketing Hall of Legends, a testament to a career where he spent three decades founding and building two internationally renowned advertising agencies and a research firm. 
    Five years ago he divested all of his assets to freely speak his mind at Conferences and on National Television and Radio. In the past three years, Tony has delivered inspirational talks to audiences in China, Spain, Brazil, Warsaw, Mexico and throughout North America.

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