Stop Telling Your Story – Become Part of Theirs
Attention is the oxygen of almost all human endeavour. Attention breathes opportunity to inspire, excite, and motivate your audience. The challenge is that in this ‘Age of Noise’, many brands and many people are starving for attention. There is too much and too many chasing a finite amount of time and money.
Tony Chapman shares his thoughts on how to engage, persuade and monetise the people who matter most to you and your success. Tony will use market tested examples to illustrate why you first must understand your audiences head, heart and hands, how they think, feel and behave. Then you must earn relevance by delivering ‘More and Less’. More of what matters to them and with less effort and friction.
The key is to stop selling your story and become part of theirs.
DATE: Wednesday May 9th
TIME: 9:30AM – 10:05AM
LOCATION: Osgoode Ballroom East, Sheraton Centre Hotel
TRACK: 4-DAY MUSIC SUMMIT/TECH INNOVATION SUMMIT
4-DAY MUSIC SUMMIT & TECH INNOVATION PASSES
ABOUT TONY CHAPMAN
Tony Chapman is one of the youngest individuals to be inducted into the Marketing Hall of Legends, a testament to a career where he spent three decades founding and building two internationally renowned advertising agencies and a research firm.
Five years ago he divested all of his assets to freely speak his mind at Conferences and on National Television and Radio. In the past three years, Tony has delivered inspirational talks to audiences in China, Spain, Brazil, Warsaw, Mexico and throughout North America.