Canadian Music Week is excited to announce Jim Beam® as the official whiskey sponsor of CMW 2016. The iconic American brand traces its history to 1795 and is the best-selling brand of Kentucky straight bourbon in the world. American as apple pie, it’s a testament to quality, tradition and passion, produced essentially the same way by the same family for seven generations. Jim Beam® continues to “Make History” in Canada. Watch for the brand to bring that same motto to CMW in May and make a new kind of history.