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Coachella and Firefly Founders Team Up on Joint Venture

Goldenvoice, creators of Coachella Valley Music & Arts Festival in Indio, Calif., has entered into a joint venture with Red Frog Events to promote and produce the Firefly Music Festival in the Woodlands at Dover International Speedway in Delaware, Billboard has learned.

Goldenvoice president/CEO Paul Tollett, along with Joe Reynolds, CEO/founder of Red Frog Events, and Greg Bostrom, director of Firefly, provided Billboarddetails of the deal in an exclusive interview from the Red Frog offices in Chicago. The deal is expected to be announced later today.

Firefly, founded by Red Frog Events in 2012, is one of the fastest-growing music festivals in the country, selling 30,000 tickets in its first year, 65,000 in 2013, and 80,000 in 2014. The 2015 event will take place June 18-21.

Read the full story: Billboard