Music is a special kind of content, and people discover it on Twitter. That’s why building a music experience outside the main Twitter app was a boondoggle, and treating music like any other piece of media within Twitter sells it short. These insights have led Twitter to a better strategy since killing off the Twitter Music app, according to a source at the company: Just improve the music listening and sharing experience inside Twitter.

Read the full story: TechCrunch

Twitter’s Music Strategy: No App, Just Better Listening

Live Music Industry Awards October 17, 2014 @ 1:47PM