Skip to content Skip to footer
  • Canadian Live Music Association & Canadian Music Week

    2024 Live Music Industry Awards presented by

    Tuesday, June 4, 2024
    Awards Show. 5:00PM -7:00PM
    Frontenac Ballroom (across from Westin Harbour Castle Hotel)

Presented by
Powered By

French CBC Announces New Name: ‘Radio’ and ‘Canada’ Are Out

The French-language CBC has announced plans to change its name. Radio-Canada will lose the words, “radio” and “Canada.”

Instead, the federally funded broadcaster will be known in French by the name “Ici” – which means “here,” in French.

The name change had been rumoured for months but was made official today with an announcement from the Crown corporation.

Founded in 1936, the institution says the brand change will allow for greater uniformity. Its different platforms currently carry a hodge-podge of names. Now its different platforms will all contain the word “Ici.”

Read the full story: Marketing