Rhapsody has revealed that nearly half of its users listen to the music service on their smartphone exclusively as it rolled out the latest update to its iOS app.

The app changes include more editorial features such as curated playlists, social sharing and an offline playback mode.

Discussing the launch and mobile-first strategy, Rhapsody’s general manager for the Americas Brendan Benzing said that, “over half of our members regularly use Rhapsody on their phone and 47% listen to Rhapsody on their smartphone exclusively.”

Read the full story: Music Week

47% of Rhapsody Users Listen on Smartphones Exclusively

Live Music Industry Awards July 23, 2013 @ 10:28AM