SOUND. THE NEW SCREEN.

Audio is emerging as a critical branding consideration, especially as adoption of

smart speakers and ‘hearables’ – like smart headphones – gathers momentum. 

Globally awarded audio marketing specialist Ralph van Dijk will present a fast-paced overview of this changing landscape and discuss the important role radio can play as brands seek to influence their customers’ hearts and minds, through their ears. 

WHEN WORK BECOMES A WAR-ZONE

One of the top broadcasters in the U.S., Bobby Bones was enjoying his job on Oct. 1, 2017,

emceeing a major country show in Las Vegas, the day before the deadliest mass-shooting by a single gunman in American history took place. Bobby survived a tragedy that killed 57 people and injured 851. For those who eluded bullets, it remained a psyche-shattering event. CMW is proud to host Bobby Bones, who’ll recall the massacre and testify to the near-impossible task of pulling yourself together and carrying on on air the day after a tragedy occurs.

MORNING RADIO GAME CHANGERS

Craig comes from an Australian radio culture where radio personalities are true media celebrities. So he thinks larger-than-life, which is exactly what we need to be doing in an era where everyone is competing for attention. Radio doesn’t just compete against radio, it competes against everything. Craig shows how radio shows and radio stations can think differently and position themselves to make an impact against global digital competitors.

THE TOP-OF-THE-TOP EXECUTIVE SESSION

It’s our annual gathering of some the most influential executives in global broadcasting. They know what’s going on, where the business is going, and what they intend to do about it. You’ve got questions and… well, some of the answers may be on a need-to-know basis. But we guarantee you’ll walk away with some pretty solid intel about the immediate and long-term broadcast picture.

 

PANELISTS: CAROLINE BEASLEY (CEO, BEASLEY MEDIA GROUP INC), JULIE ADAM (SVP ROGERS RADIO, ROGERS BROADCASTING), ROB FARINA (HEAD OF RADIO CONTENT, STRATEGY AND IHEARTRADIO, BELL MEDIA RADIO), TROY REEB (SENIOR VP, NEWS, RADIO AND STATION OPERATIONS, CORUS ENTERTAINMENT)

 

MORE THAN JUST A SPEAKER – HOW THE VOICE ASSISTANT REVOLUTION WILL CHANGE EVERYTHING

The adoption of smart speakers in the home is driving an increase in use of voice assistants

 throughout the entire day, and that means that consumers are talking to brands-and those brands might not be ready to talk back. This session will examine the latest Canadian and U.S. studies on smart speakers from one of the leading researchers in the space, and examine how brands-and the audio industry– must respond to what has become a very rapidly changing set of consumer behaviors.

MARKETERS ARE FROM MARS, CONSUMERS ARE FROM JERSEY

Bob has given this talk to advertising, marketing, and media conferences all over the globe. It is based on his best-selling book of the same name. The talk explores the gap between how marketers think and consumers behave.

It focuses on three dangerous and costly delusions: The Digital Delusion, The Brand Delusion, and The Age Delusion. Each of these delusions start with a little bit of truth and then twist and torture the facts until they do marketers more harm than good.

With an armload of data, and a little bit of humor, Bob shows how over ten years of assertions and predictions by media, marketing, and advertising “experts” have cost marketers billions.

If you are not already skeptical about the pronouncements of marketing and media experts, you will be after this talk.

30 TO 45: THE BROADCASTING ‘IDEA MACHINE’

One of our most popular and dynamic sessions returns, in which we assemble a panel of the top-ranked “Idea people” in broadcasting and start the clock. The target: 30 great ideas in 45 minutes. The goal: to assemble a quick framework of improvements to your station that can be easily applied, raising your game in look and sound. Take notes, because the ideas will fly.

EVOLVING MUSIC DISCOVERY

As music consumption transforms in the streaming age, radio must continually adapt to keep pace with changing listening habits. As the UK’s leading youth broadcaster, BBC Radio 1 is at the forefront of that transformation. In this fascinating talk, head of music Chris Price lifts the lid on how the network is evolving music discovery for radio.