At APIdays Paris this week, Francois Bourdoncle started by referencing “the emerging technology paradigm” by describing the cycles of disruption evident across the music industry. This began when Apple founder Steve Jobs bought the music inventory of record labels to create iTunes, thus monetizing the long tail of music purchasing after the initial flurry of buying the latest album by the latest artist had worn off.

After iTunes had digitized the industry, it too was shaken up, said Bourdoncle, by a range of streaming services like Spotify, which had revolutionized music again from something you own to something you pull from the cloud. Now, the next disruptor about to face the industry, according to Bourdoncle, is music discovery, where personalization and analytics need to be leveraged to help services push music to the listener, rather than the listener pulling it from online libraries.

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